Northwood University International Auto Show Puts the Aftermarket on Display

The completely student organized show featured more than 400 cars and booths for aftermarket companies including Roush, NGK and NAPA.

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By Andrew Markel, editor
BRAKE & FRONT END


MIDLAND, Mich. — The 46th Northwood University International Auto Show this weekend was a success for the students involved with the Aftermarket Studies Program. Despite the rainy weather, the show managed to draw a large crowd to the aftermarket and performance displays.

The completely student organized show featured more than 400 cars and booths for aftermarket companies including Roush, NGK and NAPA. Also, on display in front of the Sloan Family Building for Aftermarket Studies  were more than 20 race cars and show cars.

The show has an estimated economic impact of $3.5 million on the local Midland, Mich., economy. Students did not receive payment or credit for their participation and more than 500 Northwood students participate from all curriculums.

Sophomore Travis Huisman displayed his 1969 Mustang in the lobby of the Sloan Family Building for Aftermarket Studies. "I've always been interested in cars, my dad got me into it at a young age," said Huisman. "I decided to come to Northwood because of the Aftermarket program and the good connections with the automotive industry." See more of Travis and his Mustang in the November issue of Tomorrow’s Technician.

The opening ceremony was attended by Robert Lutz, vice president of General Motors.

The theme for the largest outdoor new car auto show was “Reinventing the Wheel: Welcome to the Next Automotive Era.”

NUIAS General Chair Jacob "Jake" Wedge, commented, “Our theme for 2009 ‘Reinventing the Wheel’ focuses on the increasing consumer demands of the evolving market."

"The 46th Annual NUIAS will showcase vehicles that operate in harmony with nature, while providing the consumer with a new level of quality."