Special Report: Independent Aftermarket Image – Quality Does Matter
10/7/2009
A growing trend has developed among various automotive aftermarket channel partners in recent year: the proliferation of lower-cost, often lower-performing aftermarket parts in an attempt to offer more competitive pricing and/or improve profit margins. In its second of two Special Reports which highlight these problems, the AASA Marketing Executives Council (MEC) has issued “Independent Aftermarket Image: Quality Does Matter.” This Report raises an industry-wide call to action to stem this tide before irreparable damage is done to the reputation of the entire automotive aftermarket.
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