Intro to Marketing Principles -

Intro to Marketing Principles

Learn some 'simple' things they can do to better market service and repairs. Start making more money in your shop today!

Instructor George Witt presents this service marketing training program with his own over the top yet engaging presentation style. George says the problem with marketing is that is such a big and complex subject with so much to learn. People ask George all the time if he has some ‘simple’ things they can do to better market service and repairs. Well George listened to you, and he does have some simple easy things you can do. He put together a very easy to follow concise plan, with things you can start doing to make more money in your shop today.

You can start doing these things today, not six months from now, not after hiring a design team to make a new yellow pages ad. If you want to learn how to pull in more profits this program is for you.

This training program comprehensively covers the following topics:

  • Customer buying motives
  • What customers want to buy
  • Learn types of customers
  • Defining your shops “USP”
  • Positioning your shop
  • Assessing your shop
  • Surveying your own customers

approved_logo
Approved for 1.5 AMI Credits

Download Course Information PDF

$74.95 Online Training Course
Enroll in the Online Course for 1 year!
[wp_cart:Intro to Marketing Principles | T2S LBT-221:price:74.95:shipping:0.001:end]
$99.95 Complete DVD Course
Buy this on DVD and own the Course!
[button link=”http://www.auto-video.com/introduction-service-marketing-p-196.html?ref=61″ color=”a81919″] Buy Course on DVD[/button]

You May Also Like

Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

In 2023, Bendix’s Total Case Incident Rate (TCIR) of recordable injuries was 0.62, which is below the industry average, according to the company. Its performance improved on the TCIR of 0.64 it achieved in 2022.

Bendix assesses its workplace safety performance annually by TCIR, which measures the total number of recordable injuries per 100 workers per year. According to the Bureau of Labor Statistics, the TCIR for similar manufacturing facilities in 2022 was 2.6. A recordable injury or accident in the workplace is defined by the Occupational Safety and Health Administration (OSHA) as a workplace injury that requires medical attention beyond first aid. 

DOJ, FTC Support MEMA Aftermarket Suppliers’ Petition

The petition expands consumer access to vehicle operational, diagnostic and telematics data.

New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ATP Expands Graywerks Line of Harmonic Balancers

This expansion increases coverage by 25 million vehicles for popular makes and models that are growing in demand.

Other Posts

SMP Announces New Oil Filter Housing Kits

The kits feature multiple design improvements to prevent leaks, according to SMP.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

NTK Technologies Announces Merger into Niterra North America

The merger will take effect on April 1, and NTK Technologies will begin operating under Niterra North America Inc.

HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.