Visitors to the Tokyo Motor Show 2015 experienced Nissan Motor Co.’s Teatro for Dayz, an innovative concept that signals a new direction in mobile technology. Designed especially for the digital native generation, this vision of near-future vehicles marks a shift in perception.
Nissan’s Product Planning General Manager Hidemi Sasaki calls the generation that went straight from the cradle to the Internet and on to an ever-expanding universe of mobile devices “share natives.” For share natives, excitement comes not from ownership of material objects, but from using things to connect with friends and share enjoyment.
Sasaki says that Nissan has identified some common car interests among share natives. “First, they tend to look beyond the car’s basic role of transportation. They want a car to be a versatile tool for creativity like a smartphone. This is different from customizing a car. It is more like the ability to modify a car to meet their mood at that moment. Share natives will use cars in ways we would never imagine. So we thought from the perspective of designing a car that would serve as a canvas for their inspiration.”
From concept to interior and exterior design, Teatro for Dayz is simple: a clean canvas. When the car is in drive mode, meters, controls and maps appear on a pure white instrument panel. When parked, the car transforms into an entirely new device. The entire interior, starting with the instrument panel, becomes a live display for a generation wired for connectivity.
Share natives could change Teatro for Dayz’s interior design, matching the look to the season, the weather or simply the vibe of the day. The car’s plain exterior also serves as a canvas for ideas. It’s outfitted with LED screens that enable further self-expression. Any experience in or around the car can be shared instantly via an onboard camera. All the while, the EV battery keeps smartphones and other devices juiced up.
When the car is not in drive mode, all the driver sees is a steering wheel, an accelerator and brake pedals. As information illuminates on the white instrument panel, the driver can freely adjust the size and position of the meters, gauges and car navigation information on the instrument screen. Unnecessary information can be hidden.
Source: Nissan Motor Co., Ltd.