In January, Chevrolet introduced a concept coupe at the 2012 North American International Auto Show in Detroit aimed at inspiring next-generation buyers to take the wheel and suggest ideas for a car they can co-create.
“Chevrolet has always stood for making the aspirational attainable for all generations” said General Motors North America President Mark Reuss.
“The concept interprets that vision for a new generation. We’re seeking out our newest customers’ opinions, listening to their advice, and engaging them in new ways.”
According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40% of today’s potential car-buying public and a combined $1 trillion in purchasing power.
Over the past year, Chevrolet has conversed with young consumers across the United States. Based on their feedback, the Chevrolet concepts explore the styling and functionality this group of new buyers says they are looking for in a car.
The Code 130R is a four-seat coupe with a simple upright profile.
Painted in an all-new red metallic paint with matte anodized gold wheels, Code 130R features heritage performance-inspired styling and rear-wheel drive.
With an aggressive front fascia, Chevrolet fender flares, straight body side and Chevy crossflag emblem, Code 130R makes a link to Chevrolet’s performance heritage.
The concept uses a version of the Cruze Eco’s engine, a 1.4L turbo Ecotec estimated at providing about 150 horsepower.
Code 130R’s designers conceived the turbo- charged engine to be tuned to work in tandem with eAssist technology.
By shutting off the engine at stops, recapturing braking energy and smoothing torque during acceleration, this concept takes automotive electrification to the next level and balances turbocharged performance with fuel economy.