What Every 16-Year-Old Girl Wants -

What Every 16-Year-Old Girl Wants

Volkswagen Helps Barbie Celebrate Fifty Years with a Customized New Beetle convertible, Fully Equipped with Rhinestones, Sparkling Pink Paint and Motorized Vanity in Trunk

Volkswagen of America, Inc. helped Mattel celebrate Barbie doll’s 50th Birthday by transforming a New Beetle convertible into the ultimate Barbie dream car. The life-size pink Malibu Barbie New Beetle convertible made its debut at Barbie doll’s Malibu Dream House exclusive birthday celebration.

Customization artists ABD Racing Werks, Katzkin Leather and Interiors and FoamMolders fully transformed the iconic New Beetle convertible into the perfect Barbie ride.

“We are extremely proud to partner with Mattel and create a customized New Beetle convertible to celebrate Barbie’s landmark birthday,” said Laura Soave, General Manager of Marketing, Volkswagen of America, Inc.
“Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today.”

From top to bottom and interior to exterior, Barbie doll’s New Beetle convertible has left no detail unfinished. From the white custom leather interior and convertible top to the hand stitched floor mats and pink quilted leather lined door pockets and arm rests, even the dipstick is painted to resemble her favorite lipstick.

The New Beetle convertible is equipped with a motorized vanity in the trunk and plenty of rhinestone accents and vanity mirrors. Over five shades of paint were mixed together to create the perfect pink color for Barbie doll’s car.

The customized pink New Beetle convertible was prominently on display as the pink carpet was rolled out for the Barbie celebration at her real-life Malibu Dream House. Barbie doll’s house is a 3,500-square-foot home in Malibu, CA, decorated by famed “Happy Chic” interior designer Jonathan Adler.

The Barbie birthday festivities were complete with 1,800 pairs of Barbie® sunglasses, 3,500 pairs of tiny shoes, 3,500 mini handbags and numerous Hollywood celebrity guests.

And yes, even supermodel Heidi Klum was on-hand to try out the Malibu Barbie New Beetle. 

Last year, Volkswagen celebrated the 10th anniversary of the introduction of the New Beetle convertible. With its distinct shape, the iconic New Beetle convertible is one of the most recognized models in the world.

You May Also Like

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

BorgWarner announced it entered into a strategic partnership with Manufacture 2030, a decarbonization software provider, to effectively measure and reduce its supply chain carbon footprint and support its goal of reducing absolute Scope 3 greenhouse gas (GHG) emissions 25% by 2030.

Through the agreement, BorgWarner will leverage M2030's extensive expertise in CO2 reduction and unique software to encourage its direct material suppliers to increase their emissions reduction efforts. M2030 will work directly with BorgWarner's supply base to gather energy usage data related to the manufacturing of products such as electricity, natural gas and more. That data will then be fed into an interactive dashboard where emissions and energy reduction efforts can be tracked. The tool also provides best practice sharing opportunities for pursuing emissions reduction. By utilizing the tool, BorgWarner said it will promote collaboration, accountability and engagement across its supply base on emissions reduction.

BASF Honors Students with Paint Award of Excellence at Autorama

The honor went to a select group of high-achieving students who are passionate about the automotive industry and collision repair.

Snap-on Continues to Offer Free Weekly Product Training Sessions

The online training and question and answer sessions are free of charge.

Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts

The release boosts coverage for domestic and import passenger vehicles, pickup trucks, SUVs and EVs up to model year 2023.

Federated Car Care Scholarship Program Now Open

The deadline to submit applications at AutomotiveScholarships.com is March 31.

Other Posts

Standard Motor Products Expands PAC-Kit Program

They are prepackaged A/C kits assembled and shipped in one package with everything customers need to perform a successful A/C repair.

AMSOIL Introduces New OE 0W-40 100% Synthetic Motor Oil

The new OE 0W-40 is primarily for newer RAM HD trucks equipped with the 6.4-liter Hemi engine.

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

Schrader Launches 6 OE Replacement TPMS Sensors

Application coverage for the new release includes Toyota, Lexus, Hyundai, Kia, Mazda, Chrysler, Dodge, Land Rover, Lotus, Ford and Lincoln.