The ‘Evolution of Life Road Show’ Visits Four Northeast Ohio Schools
Famed professional airbrush artist Richard Markham, who joined Ohio Technical College in June 2009 as an instructor for the school’s Custom Paint and Graphics program, headlined the “Evolution of Life Road Show.”
Independent Repair Industry: Focus Group Findings on Buying Influences of Repair Professionals
The Marketing Executives Council (MEC) of the Automotive Aftermarket Suppliers Association (AASA) has just released a Special Report which analyzes the buying influences on the independent repair industry. The new Special Report, “Independent Repair Industry: Focus Group Findings on Buying Influences of Repair Professionals,” details findings from various focus groups. The 21-page report includes an Executive Summary of the findings, detailed reports and charts of the focus group discussions and the conclusion which analyzes the long-term implications of the focus group findings for the entire North American aftermarket channel.
Special Report: AASA Marketing Executives Council Report Reveals Buying Influences on the Independent Repair Industry
The results of the AASA Marketing Executives Council focus study research reveals that most repair professionals put quality above price and refuse to put their reputation at risk by installing inferior quality parts.
Special Report: Technicians Will Play Vital Road in AASA’s Industry Education Campaign: ‘Know Your Parts’
Professional automotive technicians have already played a vital role in galvanizing this education campaign, and will continue to be integral to getting the message to consumers.
Guest Editorial: Why Product Quality Counts
While many may think that technical education is all about diagnostics and repair, there are other key elements to be considered. Key among these is product selection, according to a recent report from AASA .
Independent Aftermarket Image: Quality Does Matter
The latest AASA/MEC Special Report calls for the automotive aftermarket industry to stand united and encourage more parts education throughout the channel — from manufacturers, to end users, to the vehicle owner.
Report: Independent Aftermarket Image – Quality Does Matter
A growing trend has developed among various automotive aftermarket channel partners in recent year: the proliferation of lower-cost, often lower-performing aftermarket parts in an attempt to offer more competitive pricing and/or improve profit margins. In its second of two Special Reports which highlight these problems, the AASA Marketing Executives Council (MEC) has issued “Independent Aftermarket Image: Quality Does Matter.” This Report raises an industry-wide call to action to stem this tide before irreparable damage is done to the reputation of the entire automotive aftermarket.
Northwood University International Auto Show Puts the Aftermarket on Display
The completely student organized show featured more than 400 cars and booths for aftermarket companies including Roush, NGK and NAPA.
Manufacturing Industry Needs Young Skilled Workers
Nuts, Bolts & Thingamajigs Provides Support for Kids to Tinker
Manufacturing Industry Needs Young Skilled Workers
Skilled Workers Wanted
At-A-Glance Statistics: More than 70% of Americans view manufacturing as the most important industry for a strong national economy and national security. However, only 17% named manufacturing as among their top two industry choices to start a career and only 30 percent of parents said they would encourage their children top pursue careers in manufacturing
Dual Enrollment Programs Open Doors To Skilled Labor Trades
A new generation of students has found the fast track to the high-tech manufacturing jobs of the future by simultaneously completing their high school education while also taking technical college programming.