Fall Car Care Month in October is an ideal time for repair shops and parts stores to reach out to their community and remind them of the benefits of auto care while helping their businesses at the same time. The Car Care Council has offered a number of tips and resources to bring Fall Car Care Month business into the shop or store.
“With October right around the corner, there are many organizations that want to be part of Fall Car Care Month, but don’t have the time, personnel or budget to host a large-scale inspection event,” said Rich White, executive director, Car Care Council. “The Car Care Council makes leveraging Fall Car Care Month as easy as one, two, three by offering free tools, tips and information that auto care businesses can use to reach out to the community, help motorists be car care aware, and drive service and repair business to their locations.”
To help drive business during Fall Car Care Month and beyond, try these three simple steps from the non-profit Car Care Council:
- Free Tools – Suggest that customers sign up for the Car Care Council’s free custom service schedule and e-mail reminder service at carcare.org/custom-service-schedule and order a free copy of the popular 80-page Car Care Guide for their glove box at carcare.org/car-care-guide. These links can be easily added to a store/shop website and shared on social media to help remind motorists of key service intervals.
- Free Tips – A quick way to promote a business is to share and retweet tips and reminders from the Car Care Council. By following the Car Care Council on social media, including Facebook and Twitter, you will have relevant content at your fingertips that can be easily shared.
- Free Information – Sign up for the Car Care Council’s eBrief to have the latest news sent directly to your inbox at portal.criticalimpact.com/sup.cfm?fid=dcc10188de866ec1. The Car Care Council’s website at carcare.org is filled with useful information that can be shared with your customers to help them navigate common maintenance procedures and better understand auto repair needs.
The site also features an Industry Tool Box section designed to help shops, stores, WDs, state aftermarket associations and other industry organizations take advantage of the business opportunities that Fall Car Care Month can create.