Champion's ‘King of the Road’ Contest Returns -

Champion’s ‘King of the Road’ Contest Returns

King of the Road High-ResChampion Spark Plug brand announced the return of the popular Champion “King of the Road” contest, which will pay out 10 weekly $500 cash prizes and a $5,000 grand prize to the owners of North America’s hottest rides as judged by members of the Champion online community.

The contest will be open for entries at www.AlwaysaChampion.com beginning May 12, 2014.

To enter the contest, consumers simply must submit one or more digital photographs and interesting background information concerning their vehicles through the “King of the Road” link at www.AlwaysaChampion.com.

Members of the “Performance Driven” Champion online community will vote each week for their favorite ride, with the weekly winners receiving $500 and automatic entries into the $5,000 “King of the Road” grand-prize round. Last year’s grand-prize winner was Roger Walker, Jacksonville, Ark., whose beautifully restored 1966 Pontiac GTO beat out hundreds of entries from across North America.

“King of the Road is one of several grassroots programs that have helped Champion engage millions of digitally connected performance enthusiasts,” said Jessica Wynn, global digital marketing manager, Federal-Mogul Vehicle Components segment. “This innovative contest rewards consumers whose passion for performance runs every bit as deep as the professional racers we watch on television. Our strength at every level of the performance industry is part of what makes Champion such a great brand.”

Champion spark plugs are a leading choice of talented drivers, engine builders and teams in virtually every form of engine-driven competition, including professional stock car racing, NHRA® drag racing, local and regional circle track competition, and motorcycle, boat and snocross events. The Champion brand today represents a broad portfolio of additional products, including wipers, filters and chemical additives.

To learn more about Champion products and programs, including the Search for a Champion contest, visit www.AlwaysaChampion.com.

Like Champion on Facebook at www.facebook.com/ChampionSparkPlugs, and follow the brand on Twitter at www.twitter.com/ChampionPlugs.

You May Also Like

Standard Motor Products Launches 365 New Numbers

The new release includes parts for import and domestic vehicles with gasoline, hybrid, and electric powertrains.

Standard Motor Products (SMP) has introduced 365 new part numbers in its October new number announcement (NNA). Included in the release is new coverage for more than 107 product categories, and 110 part numbers for 2021 and 2022 model-year vehicles.

SMP says its commitment to providing replacement parts for hybrid and electric vehicles through its Standard and Four Seasons brands is evident in this release. The October NNA added new part numbers for the 2021 Mustang Mach-E, 2017-’11 Nissan Leaf, 2022-’10 Toyota Prius and more. The addition of more than 130 new Sensors, Switches, Actuators and Connectors also expands Standard’s powertrain-neutral coverage.

WIN Launches 2023 Sponsorship Program

WIN says the campaign is vital to its mission to attract, retain and advance women in collision repair industry.

Autoshop Solutions Supports Techforce Champion Campaign

Autoshop Solutions’ customers and friends are receiving a special offer to be come a TechForce Champion.

Women in Auto Care Scholarship Program Makes $1M Milestone

This was another record year for the program, distributing 96 awards worth $300,000 in both cash scholarships and starter tool sets.

Wyotech Works On Drawing Women To The Trades

Three WyoTech students were recipients of the JCF scholarship, which empowers young women to pursue careers in trades.

Other Posts

Bosch Releases 133 Automotive Aftermarket Parts YTD 2022

Bosch says these new products cover more than 34 million vehicles in operation across North America.

Standard Motor Products Grows Ignition Coil Program

Additions to the program include more than 800 coils providing 99% coverage for import and domestic vehicles.

ASE Summer Testing Period Registration Ends Sept. 30

Those service professionals who register will have 90 days to schedule an appointment to take the selected ASE tests.

ALI Expands Safety Manual and Offers New Digital Option

Updated manual includes new information, photos and illustrations in a user-friendly format.