Choose The Right Part The First Time (VIDEO)

Choose The Right Part The First Time (VIDEO)

Saving money on parts comes at a cost. This video is sponsored by The Group Training Academy.

CC: Good, better, best.

It’s an option your customers have come to expect with lots of purchases. For things like coffee, dish soap and dog food, good is probably good enough, depending on how much they like their dog. When it comes to car parts though, they don’t always realize that it might be better to consider something better than the cheapest part.

Sure, everyone thinks it’s great to save money on the repair job, but what if that cheaper part doesn’t work right or last very long? They’ll be coming back to you, because you let them get that part that they wouldn’t let you talk them out of.

When your customer has an option with safety-related components, it’s usually a smart idea to do everything you can to sell them the highest quality part appropriate for their vehicle. And after all, almost EVERYTHING is safety-related.

Here are some questions you can ask them that may help them understand your reasoning.

• “Do you really want to spend more time waiting for your car to be fixed for a second time? That doubles the time you’ll spend on the repair, time you could put to much better use. “

• “You may be saving money up front but think about the replacement. Now you’ll be paying for it twice (or more) until you choose the RIGHT part.”

• “Worst of all, how about your time and trouble if you break down along the road and have to wait for an expensive tow truck at night with your kids, waiting for help to show up?”

Sure, every business wants customers to come back, but NOT because the job your shop performed didn’t stay repaired. And think about the word-of-mouth. If a job failed because the parts you installed weren’t the best available, who will be getting the blame? The driver who took the cheaper option or the shop that installed them? Good, better, best isn’t always a critical decision but when it is, help your customer choose the safest option. When it’s appropriate to suggest a higher quality part because of safety recommendations, vehicle specifications or driving habits remind your customer not to just think about the cost of the repair job. Remind him or her about the time it will cost and hassles they could have just to save a few bucks. You’re the expert. Always recommend the right part, the best part, for every job.

This video is sponsored by The Group Training Academy.

You May Also Like

Suspension Bushings: Role, Materials, and Wear Indicators

Regular inspection and timely replacement of worn bushings are crucial for optimal vehicle performance and safety.

Suspension bushings are vital components that connect various suspension parts such as control arms, sway bars, and shock absorbers, providing cushioning and absorbing vibrations for a smooth ride. This video covers their role in reducing noise and vibrations, maintaining proper wheel alignment, and improving handling. It explains the differences between rubber, polyurethane, and metal bushings, and highlights signs of wear like excessive movement, cracks, and unusual noises. Regular inspection and timely replacement of worn bushings are crucial for optimal vehicle performance and safety.

Randy Breaux, Group President, GPC North America, Talks to AMN Drivetime

At NAPA, “Breaux Knows” business relationships, ABCs to avoid, and serving the automotive professional.

Serpentine Belt and Drive System Maintenance

Properly maintaining the entire drive system prevents premature belt wear and system failure, ensuring customer satisfaction and vehicle reliability.

EGR Systems: Understanding Exhaust Gas Recirculation

Learn how it works, its history, and its impact on both performance and the environment.

Advanced Cooling System Technologies: Hybrid & EVs

Learn how to keep your hybrid or electric vehicle running smoothly and efficiently.

Other Posts
Understanding Underhood Parts for Hybrids

Anything that can happen to an ICE in a standard vehicle can happen to an ICE in a hybrid.

Do EVs Require Special Brake Pads?

Proper brake pad selection is crucial for EVs to ensure consistent stopping power and long pad life.

Five Tips for your Next Wheel Bearing Job

These practical tips are designed to save you time and frustration, ensuring a smooth, noise-free outcome for your customers.

Performance Upgrades for Drivetrains

Whether you’re increasing power or making suspension modifications, drivetrain upgrades will be next in line.