Dodge is pulling from its rich history for its new 2017 exterior color lineup with a pallet of paint names derived directly from the brand’s colorful heritage. For the most hardcore Dodge fans and enthusiasts, Green Go and Yellow Jacket join the legacy of the brand’s limited-production hues such as Plum Crazy, Sublime and Go Mango.
“Our heritage-inspired paint names highlight how the Dodge brand attitude permeates through everything we do, even a simple detail like a color name,” said Tim Kuniskis, Head of Passenger Car Brands, Dodge, SRT, Chrysler and Fiat – FCA North America. “For Dodge, the heritage-inspired names are more than just catchy ways to callout our paint – these names resonate with our customers, speaking to their personality, their car passion and their love of their Dodge.”
Like the Top Banana, HEMI Orange and Panther Pink exterior colors originating from Dodge during the muscle-car era, the brand is digging deep once again to revive its bold paint naming strategy for 2017 and further building on its lexicon within automotive enthusiasts.
Arriving to Dodge dealerships this fall, the 2017 Dodge Challenger, Charger, Viper, Durango, Journey and Grand Caravan will offer an array of colors that include:
• Redline 2K
• Blu By You
• Stout Brown
• White Knuckle
• Redline 3K
• Maximum Steel Metallic
• Bomber Brown
• Vice White
• Octane Red
• Yellow Jacket
• Granite
• White Noise
• TorRed
• Olive Green
• Billet
• Blood Orange
• Green Go
• Black Onyx
• Go Mango
• Destroyer Gray
• DB Black
• Contusion Blue
• Bruiser Gray
• Pitch Black
Article courtesy Speedville.
