Electrify America Unveils Electric Vehicle Campaign

Electrify America Unveils Electric Vehicle Campaign

The ‘Hello, Freedom’ campaign is designed to drive awareness for the brand and charging station availability.

Electrify America and creative agency Eleven, have launched ‘Hello, Freedom’ – an integrated campaign designed to drive awareness for the brand and charging station availability among electric vehicle (EV) owners and intenders in the U.S. The campaign promotes the freedom to travel for when EV drivers are ready to go about their everyday travel needs, just like drivers of gas-powered vehicles.

Electrify America is an open direct current (DC) fast charging network for electric vehicles in the U.S. The company’s charging network features more than 2,000 ultra-fast chargers at more than 460 charging stations.

‘Hello, Freedom’ highlights the reduced freedom of everyday travel that many Americans have experienced this year. It focuses on a renewed appreciation for the privilege of travel by vehicle and the beauty of being able to go anywhere thanks to a growing EV charging network. The campaign welcomes EV drivers to utilize Electrify America’s nationwide network of ultra-fast chargers and celebrates the beloved American spirit of freedom for customers who may choose to get on the move again.

The brand film, taking the form of a group video call seen all too frequently over the past few months, emphasizes Electrify America’s ability to help EV owners break away from the new norm and move about their community for necessary travel.

“In the past, electric vehicle travel has been a challenge due to the lack of convenient charging options. With our rapid deployment of ultra-fast EV chargers, Electrify America is helping provide EV owners with the freedom to travel where and when they need,” said Misti Murphey, senior manager of marketing for Electrify America. “This year we have all experienced limitations on travel as we learn to stay safe and carefully move about in our everyday lives. The ‘Hello, Freedom’ campaign not only highlights the choice of electric vehicle travel, but also independence from relying on a gas pump.”

Ford Mustang Mach E and Harley-Davidson LiveWire Appear in Electrify America Campaign

‘Hello, Freedom’ features the Ford Mustang Mach-E and Harley Davidson LiveWire, two iconic American car manufacturers that are among the manufacturers championing electric mobility through charging agreements with Electrify America.

Eleven’s Creative Approach for ‘Hello, Freedom’ Campaign

Eleven and production company Florence filmed the brand film completely remote. After a camera package was shipped to each talent, the director and producers utilized a remote viewing platform to control the actors’ devices so that adjustments could be made in real-time. The boards, held by the talent, depict a story of EV drivers venturing out and exploring the world in their EVs. The director worked with the talent to perfectly time each movement and board placement to create a seamless, enjoyable brand film. 

“We wanted to create a commercial that was not only entertaining but also relatable,” said Carter Debski, creative director at Eleven.” A spot that people could see themselves in – sheltering at home with their families or pets, doing normal stuff. Ready to get back out there, on the road. What better way than a choreographed Zoom animation. We were all on Zoom watching the shoot happen through Zoom, for a commercial taking place on Zoom. It was much different than a pre-COVID shoot. We learned as we went, used our director’s experience and ended up with something that feels fresh, which is what we all need right now.”

‘Hello, Freedom’ instills confidence in eager electric vehicle drivers and intenders through highlighting Electrify America’s rapidly expanding network, as well as its commitment to improving the quality of the charging station experience. The integrated campaign consists of three brand films (:06, :15, :30 spots) for digital/connected TV, online video, paid social, streaming audio, podcasts and digital display banners.

You May Also Like

Sun Auto Acquires Carrollton Complete Automotive

Sun Auto said the acquisition will help with its expansion across Texas.

Sun Auto Tire & Service announced the acquisition of Carrollton Complete Automotive as part of its expansion and growth of quality automotive and tire service across Texas.

“The addition of Carrollton Complete Automotive is another step in our commitment to be the leading automotive service and tire provider in the great state of Texas," said Sun Auto Tire & Service CEO Tony Puckett. "Carrollton Complete Automotive is a fixture within the community, and we are honored to have their resolute team become part of the Sun Auto family.”

NexaMotion Group Opens New Arch Auto Parts Store

The new store in Plainview, New York, is the company’s fourth location in Nassau County.

Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

DOJ, FTC Support MEMA Aftermarket Suppliers’ Petition

The petition expands consumer access to vehicle operational, diagnostic and telematics data.

New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ATP Expands Graywerks Line of Harmonic Balancers

This expansion increases coverage by 25 million vehicles for popular makes and models that are growing in demand.

SMP Announces New Oil Filter Housing Kits

The kits feature multiple design improvements to prevent leaks, according to SMP.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.