OPTIMA Batteries Presents ‘OPTIMA’s Search for the Ultimate Street Car’

OPTIMA Batteries is looking for the best street-legal performance car in America. They have traveled to the nation’s most iconic tracks and opened the gates to all makes and models. It all ends in Las Vegas, where OPTIMA Batteries will crown this year’s Ultimate Street Car.

Presented by Advance Auto Parts, “OPTIMA’s Search for the Ultimate Street Car” will return to MAVTV as a weekly, 60-minute, 10-episode series. This will be its fifth season on MAVTV Motorsports Network.

OPTIMA Batteries says it developed the annual competition with two goals: 1) To showcase cars that use over-the-counter aftermarket products to improve performance and 2) Give the car owners, drivers and sponsors a positive environment in which to socialize and display their vehicles and products.

The competition is open to six vehicle classes – including one for pure electric cars – and all vehicles must be registered, licensed and insured for street use. Each vehicle is tested for Design and Engineering; Road Rally; Speed-Stop; Autocross and Road Course capabilities.

Events are conducted at race tracks throughout the nation, among them Las Vegas Motor Speedway, Las Vegas; Pike’s Peak International Raceway, Fountain, Colorado; and Auto Club Speedway, Fontana, California.

For more information/airdates, visit


Advance Auto Parts Partners With FutureTech Success Campaign To Help Address Technician Shortage

Advance Auto Parts, Inc. has announced its support of the FutureTech Success campaign, a nationwide program launched by the TechForce Foundation to recruit and educate the next generation of automotive industry technicians.

As many as half of today’s automotive technicians are likely to retire within the next 10 years. The FutureTech Success campaign strives to ignite conversation about the robust career opportunities in the automotive field among middle school and high school aged students, as well as with students’ parents. FutureTech Success is tapping industry influencers and communicating across channels the millennial audience gravitate to, such as video and social media. Campaign organizers are also developing after school and summer programs where students can learn firsthand about modern vehicle technology and its applications to career paths in science, math and engineering.

“The automotive industry must do a better job appealing to the millennial workforce. Students today need to know that a career as a technician means using hi-tech equipment and critical thinking to diagnose complex technology and problems. And that the automotive field offers a career path with ample opportunities for growth,” said Al Wheeler, SVP, Commercial Business at Advance Auto Parts. “Advance is proud to support the FutureTech Success initiative to further these conversations across the country.”

Advance is committed to promoting technical training and continued education in the automotive industry. Through Carquest Technical Institute (CTI), which operates a 9,000-square-foot R+D Center and offers instructor-led education programs throughout North America, Advance has developed a curriculum of automotive training classes designed to add structure to the career path of individuals entering and advancing through the aftermarket. Classes help address professional repair shops’ need for quality training among their employees, from weeklong onboarding events for new technicians to highly specialized master tech training.

Through its support of the FutureTech Success campaign and the TechForce Foundation, Advance will make available to students unique interactive training tools including Virtual Vehicle 3D animations, online repair simulator challenges and demos of MotoLOGIC Repair & Diagnostics advanced search technology.

For more information about Advance Auto Parts’ support of the TechForce Foundation’s FutureTech Success campaign, visit


About Advance Auto Parts

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of December 31, 2016, Advance operated 5,062 stores and 127 WORLDPAC branches and employed 74,000 Team Members in the United States, Canada, Puerto Rico and the U.S. Virgin Islands. The company also serves approximately 1,250 independently owned Carquest branded stores across these locations in addition to Mexico and the Bahamas, Turks and Caicos, British Virgin Islands and Pacific Islands.

Additional information about the company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the company’s website at


About TechForce Foundation

TechForce Foundation is a nonprofit 501(c)(3) with the mission to champion students to and through their technical education and into careers as professional technicians for the transportation industry. Annually, TechForce Foundation provides over $1 million in scholarships and grants to help students obtain their post-secondary, technical training and is leading the industry-wide FutureTech Success campaign to bridge the skills gap and develop the talented workforce needed to keep America moving.

For more information, visit


Career Featured

Advance Auto Parts Launches New Partnership With Bedford Schools

Screen Shot 2016-05-09 at 8.36.28 AMBedford County Public Schools in Virginia and Advance Auto Parts are teaming up to provide students with hand-on training in the automotive field.

From Rachel Lucas’ article on the WSLS 10 website:

A new partnership helps students leave the classroom work-force ready. Bedford County Public Schools and Advance Auto Parts are teaming up to give students hands-on experience with state-of-the-art technology.

This partnership has recently been recognized with the Region V Virginia Career and Technical Education (CTE) Creating Excellence Business and Industry Partnership Award.

“I am thrilled to see that a company like Advance Auto Parts understands the importance of developing and training competent automotive experts. Advance has benefited the program from start to finish with input regarding emerging technologies through our advisory committee. Significantly, they have also hired some of our graduates,” says automotive technology instructor Mark Mathia.

Students in the program have a significant record of accomplishments, including earning Automotive Service Excellence (ASE) student certifications and state inspection licenses.

Click HERE to read the entire article about the Advance Auto Parts program on the WSLS 10 website.