In this series of short tip clips from management and service writing instructor George Witt you will learn several quick tips that will help to to better market your shop. George talks about things such as friendliness, cleanliness, reminders, humor, training, and equipment.
George Witt talks briefly about how best to handle technical information calls that you might get from other shops. He talks about the importance of evaluating who you help, when and how often, and most importantly what info you should never reveal.
In this tip clip George Witt gives advice on selling diagnostics to your customers. George talks about selling lists and inspections and how to present the diagnostic process in such a way that you are charging for your time, effort and expertise. He talks about the four ways this helps you in selling diagnostics and how to present the info in a way that leaves the customer happy and provides the info they need to make an informed decision.