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Trade Show 101 For Students And Technicians


Industry events such as trade shows and conferences are great resources to help you gain more knowledge as an automotive ­professional. But there’s ­definitely an art to mastering them. 0-IMG_4671


Keep these four things in mind to get the most out of your ­experience.

1. You get out of it what you put in. If you’re ready to set off for a show, use it as an opportunity to network and educate yourself as much as possible.

Sign up for some business or ­technical seminars, visit booths that you think are worthwhile, and attend some industry-specific social events to network with fellow ­professionals.

Take advantage of being out of the classroom, shop or office, and make the most of your time! You’re there to learn, after all.

2. It’s not a vacation. Sweet! You get to go to Vegas or some other glamorous destination! But before you’re tempted to hit the pool, the slots or the bar, remember that you’re there for business.

Plus, you never know who may see you out and about, so be sure to stay on your toes at all times.0-IMG_3643

3. Be wary of the freebies. While walking the floor, it can also be tempting to grab all the free trinkets in sight. But snagging a free pen or cookie without even saying hi to the company offering you these things is a tad bit impolite.
At least say hello … or better yet, drop by the booths that really interest you and chat with their employees for a few minutes.
Forging industry relationships is a huge perk of attending these events, so do everything you can to network.


4. Follow up. The experience doesn’t have to (and shouldn’t!) end after you return. Make ­follow-up calls with people you’ve met, and take the ­lessons you’ve learned back to the workplace.



Gina Kuzmick

By Gina Kuzmick

Career Connection contributor

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