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Voodoo Ride Website Launched

The Vehicle Appearance Products Company Was Co-founded by Dale Earnhardt Jr

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CHICAGO, IL – November 8, 2007 – Voodoo Ride, a premier vehicle appearance products company co-founded by Dale Earnhardt Jr., has launched its Web site, www.voodooride.com, it was announced today by Chris Ferraro, president, CEO and co-founder of Voodoo Ride.  

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“Our Web site reflects our brand personality:  relevant, cutting-edge and completely unlike what you’d expect to see,” said Ferraro.  “We didn’t want a typical Web site.  We wanted to create something very unique, a place where people want to visit regularly to learn out about our great products, new developments with the company and other lifestyle components that resonate with the auto enthusiast.  Going forward, we plan to expand our Web site into an informative, interactive community.”

The Voodoo Ride Web site features information about Voodoo Ride’s complete product line as well as information about the company and its latest news.  In addition, a video featuring Earnhardt Jr. and Voodoo Ride products is streamed with music on the home page.

“We’re not fooling around here.  We’re excited to share our products and our obsession with cars and invite everyone to get in on the action,” said Earnhardt Jr.  “Visit our new Web site and check out Voodoo Ride.”

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