WD-40 Brand Partners With Habitat For Humanity

WD-40 Brand Partners With Habitat For Humanity

WD-40 donating 50 cents for every 12 oz. can of WD-40 Smart Straw sold at participating Lowe's.

Having a place to call home means more now than ever — and WD-40 Brand is helping to make that happen for families across the globe by donating 50 cents to Habitat for Humanity International for every 12 oz. can of WD-40 Smart Straw sold at participating Lowe’s Home Improvement stores. 

Between Feb. 1 and April 30, WD-40 Brand will donate up to $50,000 to Habitat for Humanity International to assist the global nonprofit housing organization in creating a world where everyone has a decent, safe and affordable place to call home. The effort marks the second year in which WD-40 Brand is supporting Habitat for Humanity. 

“WD-40 Company values making things better than they are today with its products and through partnerships with organizations like Habitat for Humanity,” said Erin Bala, director of brand management and innovation at WD-40 Company. “Throughout the pandemic, Habitat for Humanity has continued to advocate for housing solutions that will allow more people to gain access to affordable housing and we’re proud to help the organization achieve its goals.”

“In 2021, we will continue to support communities around the world by helping families build and improve their homes,” said Julie Laird Davis, vice president of corporate and cause marketing partnerships at Habitat for Humanity International. “The need for affordable housing has never been greater and WD-40 Company’s continued contribution will help communities become stronger and more resilient.” 

WD-40 Smart Straw, in the iconic blue and yellow can, has a permanently attached straw that flips up for a pin-point stream and flips down for a wider spray. Pick up a can of WD-40 Smart Straw in-store at Lowe’s or online at Lowes.com.

Lowe’s has been a long-time supporter of Habitat for Humanity, including the Women Build initiative and other program and advocacy work. As a continuation of the partnership, 100% of all donations made through the Lowe’s “Be the Change” campaign from January 2021 to March 31, 2021 will be donated to Habitat for Humanity International. 

Learn more about WD-40 Brand at wd40.com and Habitat for Humanity at habitat.org.

You May Also Like

NPW Welcomes Automotive Installers Warehouse to Its Network

Automotive Installers Warehouse has been an NPW customer since 2013 and has merged with NPW as part of its ongoing expansion.

National Auto Parts Warehouse Companies (NPW) has added Automotive Installers Warehouse (AIW) into its network. The company said AIW, a loyal NPW customer since 2013, has merged with NPW as part of its ongoing expansion endeavors.

Under the leadership of owner Omar Mesa, AIW has consistently provided service and expertise to its clientele. Mesa has transitioned to NPW with the merger, bringing his experience and industry knowledge to the team, NPW said.

Valvoline Ushers in New Era of Environmental Stewardship

Valvoline is providing solutions for ICE vehicles to be as clean and long-living as possible to benefit the environment of today and tomorrow.

Lumileds Debuts New Philips Automotive Lighting Website

The site features an entirely new design that brings together the full breadth of the Philips portfolio of automotive lighting and accessories in North America.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Auto-Wares Group Wins TCED Super Bowl Contest

As part of the grand prize, Auto-Wares winners will be accompanied by TCED President Elise Rozon.

Other Posts

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Chevron Introduces New Rykon Formula to Grease Product Line

The new calcium sulfonate complex-based grease is designed for heavy-duty and extreme pressure applications.

Valvoline Inc. Opens Its 1000th Franchise Location

The addition of the 1000th franchise location brings the total number of system-wide stores to nearly 1,900 retail locations.

Standard Motor Products Expands Emission Control Program

SMP’s program features more than 3,500 parts, including EVAP, EGR and positive crankcase ventilation products.