WIX Filters Extends Sponsorship With Team Kalitta For 2018 NHRA Season

WIX Filters Extends Sponsorship With Team Kalitta For 2018 NHRA Season

WIX will see its filters perform in the Top Fuel and Funny Car competition, where cars reach top performance speeds of more than 330 mph in less than 3.7 seconds.

WIX Filters, a global manufacturer of filtration products, has announced its renewal with Kalitta Motorsports as a chief technical partner through a major associate sponsorship agreement.

The partnership will expand for the 2018 season as both J.R. Todd and Shawn Langdon serve as WIX Filters’ lead National Hot Rod Association (NHRA) drivers, which includes major associate branding on Todd’s DHL Toyota Camry Funny Car and Langdon’s Global Electronic Technology Toyota Camry Funny Car. WIX Filters also will continue to serve as the Official Filters of Team Kalitta with associate branding on the Top Fuel dragsters driven by Richie Crampton and Doug Kalitta.

“Last year, we shifted gears and sponsored a new NHRA team. We had a good feeling about Kalitta, but we didn’t realize just how great this partnership would be,” said Jennifer Gibson, brand manager for WIX. “From multiple moments in the Winner’s Circle to all the support behind the scenes, 2017 was extremely successful. We couldn’t be more excited to continue our partnership with Team Kalitta.”

WIX will see its filters perform in the Top Fuel and Funny Car competition, where cars reach top performance speeds of more than 330 mph in less than 3.7 seconds. Last year, Todd drove WIX Filters to the Winner’s Circle twice, including the biggest drag race in the world, the U.S. Nationals in Indianapolis.

“We are excited to have WIX back on our DHL Toyota Camry,” said Todd. “It has been great to get to know Jennifer and the whole WIX Filters family this past season. I’m looking forward to winning more races together and cheering on the rest of WIX Filters’ drivers across their other motorsport partnerships.”

WIX Filters also will grow its hospitality presence with Kalitta Motorsports in 2018 with five major activations across NHRA’s extensive reach nationwide. These events bring major WIX Filters customers to the track and allow them to experience the most extreme motorsport up close.

You May Also Like

Standard Motor Products Introduces 200 New Numbers

The release provides new coverage in 60 distinct product categories and 75 part numbers for 2023 and 2024 model-year vehicles.

Standard Motor Products, Inc. (SMP) announced it released 200 new part numbers in its May new number announcement. This most recent release provides new coverage in 60 distinct product categories and 75 part numbers for 2023 and 2024 model-year vehicles, according to SMP.

As vehicle technology evolves, Advanced Driver Assistance Systems (ADAS) become more complex to keep vehicle occupants safe. New releases include 18 new Park Assist Cameras, adding coverage for more than 9 million import and domestic vehicles, as well as Park Assist Sensors for Ford, Kia and Nissan vehicles. Seven ABS Speed Sensors have been added covering many popular vehicles, including 2019 Chevrolet and GMC 1500 trucks, the 2024-20 Cadillac CT4 and the 2023-19 Nissan Titan XD. Electronic Parking Brake Actuators are new for the 2023-19 RAM 1500 and Ford vehicles like the 2021-20 Escape and 2023-21 Mustang Mach-E. Accelerator Pedal Sensors are newly released for the 2023-22 Hyundai Tucson and 2023 Kia Sportage.

CRP Industries Announces New VP of Finance

Luis Vargas will provide CRP with financial leadership, planning and analysis.

ASE Spring Testing is Underway

Those who register by June 30 will have 90 days to schedule an appointment to take their selected ASE tests.

Advance Auto Parts Celebrates ‘National Road Trip Day’

Advance’s “Check Your Battery, Not Your Bag” campaign offers free gift cards for road trip essentials and curbside services, beginning National Road Trip Day – Friday, May 24.

Lumileds to Sell Lamps/Accessories Business to First Brands

Lumileds’ automotive lamps factories in China, Germany and Poland are included in the acquisition.

Other Posts

Hunter Engineering Releases New Alignment Coverage

The semi-annual specification update includes new and existing records.

FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for popular VIO applications are included.

NHTSA Issues New Standard for Automatic Emergency Braking

The rule makes AEB standard on all passenger cars and light trucks weighing up to 10,000 lbs. by September 2029.

MEYLE Expands Electronics, Sensor Product Portfolio

The focus is on assistance systems and engine and transmission management, with more than 300 new part numbers.