Bodyworks: Power with Plasma
The plasma cutter may be mysterious to many, but its functions
are undeniable, especially when it comes to cutting heat-treated alloys like boron steel.
Liquid Wrench Redesigns Its Product Line to be More Educational and Effective
Comprehensive Marketing Campaign and How-To Videos Help Automotive Audience Find “A Wrench for Every Job”
Majority of Americans Believe Hybrid Technology Is Strategically Important For U.S.
Nine out of 10 consumers open to purchasing hybrid as next vehicle.
AAA Releases its Top Picks for New Vehicle Technology
Nation’s largest auto club highlights new vehicle features that improve safety, enhance convenience and are just plain cool.
Online Fuels Training Offered by the Fuel Experts at BP Global Fuels Technology
The site offers current and future auto technicians and passionate auto enthusiasts the chance to learn more about the properties and performance benefits of Gasoline, Diesel and Biofuels, while also providing insight into Fuel Production/Refining.
Special Report: an Executive Interview with Andrew Coccari, Director of Global Marketing, Filtration, Honeywell Consumer Products Group
In this exclusive, Executive Interview Coccari shared with aftermarketNews how the company utilized marketing strategy and consumer research to develop the new FRAM Advantage program.
Special Report: Executive Interview: an Northwood’s Dr. Tim Nash Talks about the New Aftermarket Executive MBA Program
In this exclusive interview, Northwood’s Dr. Tim Nash shares details of the new Aftermarket Executive MBA program, which begins in May.
Special Report: an Executive Interview with Neil Hogan, SKF Product Manager, Vehicle Service Market
Hogan is an ASE Certified Master Technician with 30 years in the automotive business.
Special Report: an Executive Interview with Andy Robinson, General Manager, Permatex
Robinson sat down for an interview with aftermarketNews, just as Permatex was celebrating its 100th anniversary. Read on to learn more about Permatex’s plans for 2009 and beyond.
Special Report: an Executive Interview with Tom Gauer, Senior Director of Automotive Retail Research at J.D. Power & Associates
Gauer gives insight into the current state of the service and repair market and what independent service facilities can learn from dealership service departments.