Book Report: Auto Brand: Building Successful Car Brands for the Future
With the history of the car industry being largely a history of brands, industry expert Anders Parment discusses car brands and car buying changes in his new book Auto Brand, charting the shift from over 40 leading car makers in 1970 to the current 10. With findings from original research – 4,700 survey answers and
CRP Offers Contitech Accessory Drive System Service Poster
CRP Automotive, a leading source of OE-quality replacement and service parts, has developed a special ContiTech Accessory Drive System Service Poster, which is part of an overall support program for its ContiTech Serpentine Belts and Accessory Drive Kits. The poster is designed to promote awareness and educate consumers about the need and benefits of maintaining
CRP Offers Contitech Accessory Drive System Service Poster
The poster is designed to promote awareness and educate consumers about the need and benefits of maintaining a properly serviced accessory drive system.
Fuel For Thought – Issues That Pertain To “Bad Gas” In Today’s Market
Bad gasoline is not a myth. Fouled fuel found in a vehicle tank can usually be linked to a few suspects — it either came from the refinery, the distributor or the filling station down the street from your customer.
Undercover: Taking Control of the Ride
Ride control is important with today’s high-tech anti-lock brake and stability control systems, as well as electronic suspensions and self-leveling suspensions.
Crossword Puzzle: October 2011
Across 1. Auto-paint layer (4,4) 5. Cylinder-head fastener 9. Well-known Kawasaki motorcycle model 10. Tire’s height-to-width ratio, in a word 11. Big-rig tractor’s built-in bunk 12. Dual- or triple-axle assembly 13. Used-car transaction 15. See 1-Across clue 18. Automatic-transmission car’s motion at idle 20. Rejuvenates a flat battery 23. Porsche model 24. Remove air from
The Real World: In It to Win It — Grassroots Racing Engine Work
There are some basic differences to building an engine for road racing applications versus for circle track or drag racing. And, there are differences in your customers who are looking to have their engines modified.
Undercover: Getting a Grip on Clutch Service
Before you recommend a particular clutch to a customer, talk to them about how they drive their vehicle and what kind of life and performance they want in a replacement clutch.
Student Run Car Show Hopes to ‘Electrify’ Participants
The theme for this year’s Northwood University International Auto Show is “Electrify the Drive, Sparking a Global Revolution.”
Book Repor t— Winning: The Racing Life of Paul Newman
“Winning” tells the story of Newman’s racing career, begun in earnest at an age when many race car drivers contemplate retirement.