Student Run Car Show Hopes to 'Electrify' Participants -

Student Run Car Show Hopes to ‘Electrify’ Participants

The theme for this year’s Northwood University International Auto Show is “Electrify the Drive, Sparking a Global Revolution.”

MIDLAND, MI – The Northwood University International Auto Show (NUIAS), which takes place Oct. 15-17, will feature more than 450 new domestic and imported cars, trucks, vans, experimental, specialty, recreational vehicles and various exciting automotive aftermarket products. The theme for this year’s show is “Electrify the Drive, Sparking a Global Revolution.”

NUIAS General Chair Brandon Postema, states, “This year’s theme, “Electrify the Drive, Sparking a Global Revolution” was chosen not only because of the concentration on electric vehicles but also the focus on the increasing consumer demands of the evolving market. The manufacturers want the consumer to know about all of the new technology and safety features that will make driving the new cars affordable, comfortable and fun. The second part of the theme is based on the fact that new companies, both foreign and domestic, are entering the car manufacturing industry.”

With 55,000 guests annually, the NUIAS is an event for the entire family. Throughout the three-day event, show attendees indulge themselves in the vehicles of the future as well as reminisce with the vehicles of yesterday. The event, including a Classic Car Show on Sunday, Oct. 17, is executed solely by Northwood students. The Auto Show will be held the weekend of Oct. 15-17 on the Michigan Campus of Northwood University in Midland, MI.

The 47th annual NUIAS will be featuring several “must see” vehicles, according to event organizers. Mitsubishi is bringing its all-electric powered car iMiEV from its Ann Arbor research facility; the European division will have several sleek cars like the Alfa Romeo 8C Competizione, the Porsche Carrera GT, a Bentley Continental Super Sport, the Aston Martin Vantage and many more.

On Saturday, Oct. 16, the Auto Show Executive Board has partnered with the Special Olympics of Michigan to host a Bocce Ball Tournament in their honor. The purpose of this partnership is to create awareness of the organization and good will in the community. The tournament will take place from 10 a.m. until noon on the football practice fields between Hantz Stadium and the Hach Student Life Center.

Many exhibits will line the Mall Walk and offer a variety of food, information and entertainment. The Auto Show and parking are free and open to the public.

For more information and schedule of events, visit the NUIAS website.

You May Also Like

Auto-Wares Group Wins TCED Super Bowl Contest

As part of the grand prize, Auto-Wares winners will be accompanied by TCED President Elise Rozon.

Trans-Canada Energies Distribution (TCED) announced that the Auto-Wares Group of Companies is the winner of its exclusive contest that offers customers a chance to win a pair of tickets to Super Bowl LVIII, which will take place this Sunday, Feb. 11. From March to October 2023, customers purchasing batteries through TCED's container program were automatically entered into the contest for a chance to win.

Valvoline Global to Debut Ad During Super Bowl Pre-Game

The company will showcase its Restore & Protect motor oil in a 30-second ad before Super Bowl LVIII.

Chevron Introduces New Rykon Formula to Grease Product Line

The new calcium sulfonate complex-based grease is designed for heavy-duty and extreme pressure applications.

Valvoline Inc. Opens Its 1000th Franchise Location

The addition of the 1000th franchise location brings the total number of system-wide stores to nearly 1,900 retail locations.

Standard Motor Products Expands Emission Control Program

SMP’s program features more than 3,500 parts, including EVAP, EGR and positive crankcase ventilation products.

Other Posts

SEMA & PRI Announce 2024 Washington Rally

The rally will provide participants the chance to engage with members of Congress to discuss critical industry issues.

Auto Care Association Testifies Against Idaho Bill SB 1233

The Human Resources Committee heard testimony from individuals both supporting and opposing the bill.

Advance Auto Parts, Baker Mayfield Partner for Super Bowl

If there is a false start penalty during Sunday’s Big Game in Las Vegas, fans can win free DieHard batteries for life.

MPA To Offer Free Part Smart Training in 2024

The sessions will cover brake training, vehicle-specific starter issues, advanced charging systems, DTCs and more.