Special Report: An Executive Interview with Nancy McLean, Director of Marketing for ACDelco GM Service and Parts Operations
Nancy McLean is director of ACDelco Marketing for GM Service and Parts Operations (SPO). Read on as McLean shares with aftermarketNews the details of the ACDelco 360 initiative.
Special Report: an Executive Interview with Andrew Coccari, Director of Global Marketing, Filtration, Honeywell Consumer Products Group
In this exclusive, Executive Interview Coccari shared with aftermarketNews how the company utilized marketing strategy and consumer research to develop the new FRAM Advantage program.
Vaughn Gittin Jr. and Bosch Team Up to Create ‘Performance Art’
Using his race car as his paint brush, Falken Azenis RT615 tires as his paint, and the city streets of Los Angeles as his canvas, Vaughn left a unique pattern of tire marks, creating his performance art, titled “Abstract on Asphalt.”
IndyCar Series and Indy Pro Series Partner with Raybestos Brand Brakes
The partnership designates Raybestos as the preferred competition brake friction of the IndyCar Series and Firestone Indy Lights at all road and street course races through 2009.
What’s In Store for 2008?
Counterman magazines examines store groups that made notable acquisitions or changes over the past 12 months.
Central Tools Celebrates 100 Years in Business
Central Tools Celebrates 100 Years in Business
PEAK Launches Motor Oil Brand with IndyCar Series, Indianapolis 500 Partnerships
Powerhouse automotive brand PEAK is expanding beyond antifreeze into a new line of premium quality motor oils, and will feature the IndyCar Series, Indianapolis 500 and Danica Patrick in rolling out its latest products as part of a multi-year official partner agreement signed with the IndyCar Series. Representatives from Old World Industries’ PEAK brand, the
From Classrooms to the Real World: The Northwood University Auto Show, Karen Kupres, Lori Lendzion
Seniors majoring in advertising, marketing and business management. For one weekend in October, thousands of car enthusiasts, families, students and alumni from across the country gather on Northwood University’s secluded campus in Midland, MI, for the Northwood University International Auto Show (NUIAS). They come to see the tree-lined walkways transformed into a showcase for