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From Classrooms to the Real World: The Northwood University Auto Show, Karen Kupres, Lori Lendzion

Seniors majoring in advertising, marketing and business management.   For one weekend in October, thousands of car enthusiasts, families, students and alumni from across the country gather on Northwood University’s secluded campus in Midland, MI, for the Northwood University International Auto Show (NUIAS). They come to see the tree-lined walkways transformed into a showcase for

The Evolution of the Automotive Service Technician – An Inside the Industry Perspective, Kimberly McWaters

These days, a scene from an automotive service bay is somewhat like a scene from an operating room. A group of highly skilled men and women meticulously pour over their work, using sophisticated instruments and finely tuned minds to diagnose and repair the complex workings of the intricate machinery before them. Technological advances have resulted

Meet the “Playahs” in Today’s Tuner Market

Adapted from Mary Aichlmayr’s article in Tire Review

Fishing the Net

One of the facts of life all automotive technicians face is that new technology will continue to change the business of automotive service and repair. As a technician, you need to be aware of how technology affects your job and the knowledge you need to succeed and keep your skills effective in the service bay.

Keeping Your Hard Drive Healthy

One recent afternoon, the antivirus system on our corporate server intercepted an inbound, virus-infected e-mail. As is always the case whenever this happens, an automatic reply was sent to notify the sender that they are infected. This particular sender, completely misunderstanding the message, called to tell us that we had sent him a virus, when

Great Adventure

One of the most important decisions in life is the choice of a career. Deciding what you want to do for a living is rarely a simple thing, and the choices you make to prepare for your chosen vocation while young can make a big difference in the choices you will have on the job.

The Training It Takes To Be a Body Shop Technician

Adapted from Mark Claypool’s article in BodyShop Business

Tire Talk – Road Rage

Adapted from Craig Gifford’s article in Tire Review

Badge of Honor – The Case for Ongoing Training

As a student in an automotive technology class, you are acquiring the basic skills and knowledge you’ll need to succeed as an entry-level technician. It’s a good beginning to what will become a familiar part of your chosen career. Ongoing training is as much a part of becoming a successful technician as a good set

Loaded Calipers: It’s a Good Thing

Adapted from Gary Gom’s article in Underhood Service