March 2014 Archives - Tomorrows Technician
Why You’re Special to Today’s Workforce

The saying, “You can’t teach an old dog new tricks,” is becoming more relevant in terms of expanding business in the technological world. Aged workers may have a difficult time adapting to the constantly changing environment, and in this day and age, ­technology is not a mere suggestion like a new paint job, but a

Book Report: Auto Brand: Building Successful Car Brands for the Future

With the history of the car industry being largely a history of brands, industry expert Anders Parment discusses car brands and car buying changes in his new book Auto Brand, charting the shift from over 40 leading car makers in 1970 to the current 10. With findings from original research – 4,700 survey answers and

Toyota Unleashes FT-1 Concept

Toyota virtually blew the doors off the North American International Auto Show with the reveal of the stunning FT-1 sports car concept. First devised by Calty Design Research in the Sony PlayStation Gran Turismo game environment, FT-1 leapt from the screen to the stage in a race-inspired press conference at the show’s COBO Hall. According

Finish Line

Ford/AAA Sets Date for National Finals The national Ford/AAA Student Auto Skills competition, which fosters young people’s interest in the automotive industry through a spirited nationwide competition with opportunities to win prizes, scholarships, tools and awards will be held June 8-10, 2014 in Dearborn, MI.   Instructors are also eligible to win equipment, service publications,