Independent Repair Industry: Focus Group Findings on Buying Influences of Repair Professionals
The Marketing Executives Council (MEC) of the Automotive Aftermarket Suppliers Association (AASA) has just released a Special Report which analyzes the buying influences on the independent repair industry. The new Special Report, “Independent Repair Industry: Focus Group Findings on Buying Influences of Repair Professionals,” details findings from various focus groups. The 21-page report includes an Executive Summary of the findings, detailed reports and charts of the focus group discussions and the conclusion which analyzes the long-term implications of the focus group findings for the entire North American aftermarket channel.
