The original car wax that put Turtle Wax on the map was developed in founder Ben Hirsch’s bathtub. The company at that time was called Plastone, which later evolved into the celebrated Turtle Wax brand it is today. From its humble Chicago roots to distribution in more than 120 countries, Turtle Wax products continue to outshine the competition, providing car enthusiasts with formulas to meet their ever-changing needs.
Turtle Wax has been an integral part of American culture for the past 75 years, and today the company is celebrating its 75th anniversary with the introduction of The Healy Family Scholarship Program and a variety of new products such as the Turtle Wax Hybrid Solutions Ceramic Graphene Paste Wax.
“It’s been an incredible journey over the last 75 years, and I’m so lucky to have had a front-row seat to it all,” said Denis John Healy, executive chairman, Turtle Wax. “The fact that we continue to expand to new channels and territories – yet stay true to our values – and make sure our products continue to be easy to use, are grounded in technology, and always come at a great price, is a testament to the foundation built by my grandparents and parents. I’m honored to continue their legacy and excited for what we have in store for 2021 and beyond.”
Training The Future
Setting the industry standard for superiority in car care is what Turtle Wax has and will continue to do. An important part of that commitment is supporting the future generation of car detailers and giving them ample resources to succeed, and that starts with training, which is paramount to growing this industry.
The Healy Family Scholarship Program will support training and educational opportunities for future detailers and chemists. To start, the brand is donating $75,000 worth of trainings led by a Turtle Wax International Detailing Association (IDA) Recognized Trainer over the next three years to support and further their careers without the worry of financial investments.
To learn more, go to: http://www.turtlewax.com.
