Pennzoil Launches Long Love Cars Campaign -

Pennzoil Launches Long Love Cars Campaign

Country Music Superstar Tim McGraw, Retro-fit Cars for Veterans and Social Engagement Lead the New Marketing Efforts To Connect with Car Lovers Around the Country

To celebrate the passion drivers have for their automobiles, the makers of Pennzoil launched the next phase of the brand’s Long Love Cars campaign.

For some drivers, cars equal freedom; for others, cars represent status; for many, their car stories are based on driving memories. Through car stories, Long Love Cars will come to life with sponsorships, activations and programs that offer meaningful ways for consumers to connect with the brand everywhere cars are adored.
 
The Long Love Cars campaign focuses on common themes associated with automotive passion, including music and freedom, as well as sharing the joy with others. 

To celebrate those themes, Pennzoil has elected car enthusiast and “Artist of the Decade” Tim McGraw as its brand ambassador and will be sponsoring this summer’s 2012 Brothers of the Sun Tour with McGraw. 

Additionally, the makers of the brand will team up with the Paralyzed Veterans of America (PVA) to support PVA’s Mission:ABLE program to retro-fit vehicles for injured veterans so that these former drivers can reclaim their freedom and love of driving.
 
“People love cars; they name them, take pictures with them and form deep personal connections with them, and we want people to know they can trust Pennzoil to make exceptional motor oils because we love cars, too,” said Bree Sandlin, Pennzoil Global Brand Manager.  “The Long Love Cars campaign is a celebration of drivers and their cars. Everything we are doing this year is geared to talking about that love in bigger ways than ever before. ”
 
Pennzoil realizes music and driving go hand-in-hand, so the brand will provide unique experiences through a new music platform that will resonate with the overall goal of the campaign.  Pennzoil will be offering fans exclusive Tim McGraw content, including behind-the-scenes videos from the road, and strategic online promotions. All of this content will be available only to “fans” of the brand on the Pennzoil Facebook, Twitter and YouTube pages.
 
“Music has always been associated with cars for me,” said Tim McGraw. “There’s a bond that’s formed between a guy and a car and it starts when you’re young. It’s always been the way I’ve listened to music; I would listen to demos in the car. My car represents freedom.”
 
Freedom is another sentiment associated with driving an automobile. Yet this freedom can be taken away if one is physically disabled and unable to drive a standard factory-built vehicle. The Long Live Cars campaign will kick-off a two year commitment to PVA’s Mission:ABLE program that will allow veterans with disabilities to reconnect with driving and regain their love of the car.  

The makers of Pennzoil motor oil have agreed to donate $100,000 to PVA with the goal to retrofit vehicles for handicapped use and allow these heroes to revive their love of cars.  Retro-fitting typically includes removing seats, installing hand-controls or mounting ramps.
 
“We all know and love that sense of freedom you get behind the wheel of a car,” said Bill Lawson, national president of Paralyzed Veterans of America and automobile enthusiast. “Multiply that feeling of freedom by a million, and that’s what it feels like to be able to drive again after being paralyzed. It really does give you back your independence. We are deeply grateful to the Pennzoil brand for their support of Paralyzed Veterans of America’s Mission:ABLE — an all-out effort to help our vets get back their independence after their lives have been shattered by serious injury.”
 
To connect one-on-one with consumers, a multi-faceted social media plan for the Pennzoil brand is also being launched using a variety of platforms to bring together consumers who share a love for cars. Automobile enthusiasts now have the ability to join and follow various groups created just for them including a Facebook Fan Page (www.facebook.com/Pennzoil), a Twitter account (@Pennzoil) and a branded YouTube Channel (www.YouTube.com/Pennzoil).
 
“Social media will allow us the opportunity to give our fans a peek behind the curtain of our brand activities, including exclusive content from the Tim McGraw tour, our motorsports sponsorships in NASCAR and the IRL, and footage from our activities with the PVA–all content that we think will help motorists really connect around their shared love of cars,” said Sandlin.
 
The Long Love Cars campaign will connect drivers with their passion for cars throughout 2012. For more information on the Pennzoil Long Love Cars campaign, social media sites and upcoming Pennzoil road shows, visit www.Pennzoil.com.
 

You May Also Like

Standard Motor Products Launches 365 New Numbers

The new release includes parts for import and domestic vehicles with gasoline, hybrid, and electric powertrains.

Standard Motor Products (SMP) has introduced 365 new part numbers in its October new number announcement (NNA). Included in the release is new coverage for more than 107 product categories, and 110 part numbers for 2021 and 2022 model-year vehicles.

SMP says its commitment to providing replacement parts for hybrid and electric vehicles through its Standard and Four Seasons brands is evident in this release. The October NNA added new part numbers for the 2021 Mustang Mach-E, 2017-’11 Nissan Leaf, 2022-’10 Toyota Prius and more. The addition of more than 130 new Sensors, Switches, Actuators and Connectors also expands Standard’s powertrain-neutral coverage.

WIN Launches 2023 Sponsorship Program

WIN says the campaign is vital to its mission to attract, retain and advance women in collision repair industry.

Autoshop Solutions Supports Techforce Champion Campaign

Autoshop Solutions’ customers and friends are receiving a special offer to be come a TechForce Champion.

Women in Auto Care Scholarship Program Makes $1M Milestone

This was another record year for the program, distributing 96 awards worth $300,000 in both cash scholarships and starter tool sets.

Wyotech Works On Drawing Women To The Trades

Three WyoTech students were recipients of the JCF scholarship, which empowers young women to pursue careers in trades.

Other Posts

Bosch Releases 133 Automotive Aftermarket Parts YTD 2022

Bosch says these new products cover more than 34 million vehicles in operation across North America.

Standard Motor Products Grows Ignition Coil Program

Additions to the program include more than 800 coils providing 99% coverage for import and domestic vehicles.

ASE Summer Testing Period Registration Ends Sept. 30

Those service professionals who register will have 90 days to schedule an appointment to take the selected ASE tests.

ALI Expands Safety Manual and Offers New Digital Option

Updated manual includes new information, photos and illustrations in a user-friendly format.