The ever-happening retro and custom car culture in Las Vegas shifts into high gear with the opening of Hot Rod City, a multi-faceted automotive Mecca created by renowned Miami-based car and motorcycle collector Michael Dezer.
A classic car and scooter collector since the 1970s, the renowned New York and Miami real estate developer has accumulated hundreds of vehicles and thousands of pieces of memorabilia.
Many of these are on permanent display at The Dezer Collection (www.dezercollection.com), a South Florida based car museum and pavilion featuring over 600 of his vehicles.
The museum and showroom portion of Hot Rod City, located in an industrial area near the Vegas Strip off Tropicana Avenue and 5115 Dean Martin Dr., features some of the most popular vehicles in Dezer’s extensive collection.
Many of these are film and TV icons, including the "Beverly Hillbillies" jalopy, the Mercedes from box office hit "The Hangover," the Harley that Arnold Schwarzenegger rode in "The Terminator" films, the Dragula (Grandpa Munster’s hot rod coffin on wheels), the "General Lee" Dodge Charger from "Dukes of Hazard," the "Robocop" police car and other famous TV and film cars customized by favorite celebrity car owner George Barris, known as the "King of Kustom."
Hot Rod City also houses a variety of automotive-related businesses including exotic and custom car / motorcycle sales and rentals, customizers, body shops, mechanics, paint shops, fabricators, car restorers, upholstery shops and more.
The honorary "Mayor of Hot Rod City" is veteran entertainment publicist and marketing expert Steve Levesque, a resident of Las Vegas who is an avid car and motorcycle aficionado and collector. His Las Vegas and Los Angeles-based firm LUCK Media & Marketing, Inc. (www.luckmedia.com) recently announced the launch of LUCK Media & Motors offering PR/marketing for the automotive and motorcycle industry.
Dezer sought a new location after outgrowing his private 18,000 square-foot museum located in the Trump International Beach Resort in Miami Beach.
In 2010, he teamed with Collection Director Brian Grams to open the now public museum, which was deemed the largest vehicular attraction in the U.S. The Dezer Collection, along with nostalgic memorabilia, food court and shopping are housed in the 250,000 square-foot air conditioned facility.
